Communications & Marketing

Within the context of a career, Communications & Marketing reflects integrated communications and marketing functions and activities across all operations of the entire University. These positions are represented in all academic, business, health care and research units of the organization. To succeed in this career field, typical requirements for the Communications and Marketing profession include:

  1. Business Capabilities - Demonstrating a thorough knowledge of the academic and business missions of the institution including Teaching, Research and Public Service.
  2. State of the Art Communications & Marketing - Demonstrating updated competencies in general communications and marketing (Career Bands.)
  3. Management of Change - Managing change processes so that Communications & Marketing activities are effectively merged with the multiple needs of student, parents, faculty, staff, alumni and the public.
  4. Dynamic Programming – Development of dynamic scientific, cultural and artistic events that enhance the academic/research/social environment of the University.

The ability for a Communications & Marketing staff member to integrate these four elements in an academic, research, health system, public service or business environment is essential. By helping their organizations build sustained competitive advantage and by learning to manage many activities well, Communications & Marketing members become strategic business partners.

Jobs in this Career Family deal with the dissemination of information and maintenance of an accurate image of the University to internal constituencies and the external public, while communicating and representing the University to customers, the public, government, and other external sources. Typical functions include public information, media relations, advertising, radio/television broadcasting, FCC compliance, broadcasting equipment operation/maintenance, editorial content/design, graphic arts, multi-media production, production of books, manuscripts and general communication, showing/promoting/selling products or services, and determining the demand for products and services offered by the University and its competitors, product development, monitoring trends indicating the need for new products and services, and identifying potential customers.